With the help of AI i.e. Artifical Intelligence, the e-commerce industry can improve customer experience with personalization, targeting potential customers to increase sales, and recommending them products based on their purchase and browsing behavior.
According to an article published by Business Insider, early 85% of all customer interactions is going to be managed without human support by 2020. Considering this advancing trend, many e-commerce businesses have begun to use different forms of artificial intelligence technology for understanding their customers better, offering them the best user experience, and generating more sales and revenues.
In this article, we will discuss how artificial intelligence is revolutionizing the e-commerce industry:
1. A customer-centric approach
Often it happens that the customers, after browsing the e-commerce website for a while, abandon their search and leave the website. This generally happens when the customers are not able to find enough relevant product results. In such scenarios, AI can help a business with an intelligent solution.
By narrowing, conceptualizing, and finally improving the search results for online shoppers, AI can help the e-commerce business combat with the issue. By using machine learning, a sub-field of AI, websites, and apps can include visual search elements that see the world as customers do. It can help the business to design and develop a customer-centric experience by using advanced image and video recognition technologies.
This way, e-commerce businesses can make sure good customer retention rates.
2. Chatbot Experiences
Have you ever experienced the customer care services of a business? How do you feel when your call is on hold and you have to wait for countless minutes before you connect to the human agent? Annoyed, right? You might then try to reach the business via unlimited emails hoping for a revert, which generally takes a minimum of 48 hours. Such niggles result in bad user experience. Due to this, Human Powered Live Chat and Artificial chatbots are gaining momentum to advance client service.
chatbots are a computer program created to conduct conversations through auditory or textual methods to automate communication and create personalized customer experiences.
With the help of chatbots, the businesses can give the customers with literally 24×7 customer service along with personalized recommendations.
3. Identify the target audience
AI also makes the lead generation ability of e-commerce businesses easy. AI solutions for marketing, sales, and CRM can help the business in predictive marketing. AI helps the marketers meet the demands of the customer by providing real-time services and solutions over the queries. With AI, a business also gets forecasting capabilities by calculating customer purchases probability.
AI provides conversational platforms such as Amazon Echo or Google Home that allows shoppers to carry on a task. With the help of Artificial Intelligence technologies like Natural Language Understanding, shoppers can speak to a robotic machine to receive answers to queries about items.
5. The Virtual Mirrors Experience
It is an engineered entity residing in software that connects with the connection to communicate with a human humanly. With the help of Artificial Intelligence, shoppers can virtually “try on” clothing to have an idea of what the clothing would seem like in various colors. For example, Lenskart offers real-time mirrors for the shoppers to try on different specs on-screen, giving them an idea of how they will look like those specs in real.
Therefore, Artificial Intelligence gives a benefit to e-commerce businesses to improve the user experience with virtual mirrors.
6. Gesture Recognition
Artificial Intelligence improves the shopping experience by translating specific gestures into commands such that the consumers can find the exact product they are looking for.
7. Improved recommendations for shoppers
With the help of Artificial Intelligence solutions, brands efficiently collect and scan huge amounts of results to predict customer behavior and give relevant and useful recommendations to all the shoppers. This way, Artificial Intelligence plays a crucial role in providing a “personalized shopping experience” for customers.
8. Quality Product Descriptions
It can be time-consuming and costly to prepare proper and SEO-friendly descriptions for all the items. Artificial Intelligence helps in combating such a time taking activity by scrutinizing chief features to design modified product descriptions and create quality product descriptions without human intelligence.
Artificial Intelligence and Machine Learning are providing shoppers with extraordinary user experiences. Today, the e-commerce business is booming and, more and more customers are adapting to this trend of online shopping.
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